eCommerce Product Manager – Tools, Accessories & Lifestyle

GSF Car Parts is looking for an eCommerce Product Manager to lead the growth of our non-car-parts proposition across tools, accessories, lifestyle and leisure.

This is a commercially focused role responsible for identifying new product and category opportunities, finding and onboarding new suppliers, launching products onto the website and ensuring those ranges deliver against agreed revenue and margin targets.

A major focus will be building our dropship proposition, allowing GSF to significantly expand the products available to customers without the requirement to stock every product within our branch network.

The successful candidate will have an entrepreneurial mindset, constantly looking for new products, suppliers and categories that give customers more reasons to shop with GSF.

Key Responsibilities

Category & Range Development

· Own the online product strategy and commercial performance across tools, accessories, lifestyle and leisure categories.

· Identify new categories, brands and products that can deliver incremental eCommerce revenue.

· Build and maintain a strong pipeline of new-to-range opportunities.

· Identify gaps within the existing GSF range using customer demand, search behaviour, competitor activity and commercial performance.

· Develop clear category and range plans covering sales, margin, product expansion and promotional opportunities.

· Regularly review performance and make recommendations to expand, rationalise or optimise ranges.

· Identify seasonal opportunities and build appropriate ranges around key customer missions.

Dropship & Supplier Development

· Lead the identification and onboarding of new dropship suppliers.

· Proactively approach potential suppliers and brands to understand their range, commercial proposition and dropship capabilities.

· Assess potential partners based on product opportunity, commercial terms, customer proposition and operational capability.

· Build strong day-to-day relationships with suppliers and hold them accountable for performance.

· Work with internal stakeholders to take suppliers from initial opportunity through to trading online.

· Continually develop the dropship supplier pipeline to expand the GSF online assortment.

· Monitor existing dropship suppliers and identify opportunities to improve sales or expand their ranges.

Product Onboarding & Launch

· Take ownership of getting new supplier ranges and products live on the GSF website quickly and accurately.

· Coordinate the collection and upload of product information including descriptions, specifications, images, pricing, fulfilment information and other required product data.

· Work with internal Product, Data and Technology teams to resolve any product onboarding issues.

· Ensure products are categorised correctly and easy for customers to discover.

· Ensure products have strong digital content that clearly communicates their features, benefits and customer use cases.

· Manage new range launches from supplier agreement through to products being available for customers to purchase.

· Continually look for opportunities to reduce the time between identifying a product opportunity and getting it live.

Commercial Ownership

This role is accountable for results, not simply the number of products added to the website.

· Own revenue and gross margin performance across assigned categories.

· Deliver agreed commercial targets for new and existing ranges.

· Build sales forecasts and targets for new suppliers and categories.

· Monitor product and supplier performance and take action where ranges are underperforming.

· Analyse sales, margin, conversion and customer behaviour to identify growth opportunities.

· Work with Trading and Marketing to develop promotional plans that accelerate category growth.

· Identify opportunities to increase average order value through cross-sell and complementary products.

· Ensure new ranges generate genuinely incremental sales rather than simply increasing the number of SKUs available.

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 218 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.