Key Responsibilities
eBay & Amazon Growth
· Own the day-to-day commercial performance of GSF's eBay and Amazon stores.
· Develop and deliver growth plans covering revenue, margin, range, availability, conversion and customer experience.
· Identify opportunities to significantly increase the number of commercially viable products available through marketplace channels.
· Improve product listings, titles, content, imagery, categorisation and product attributes to maximise visibility and conversion.
· Monitor pricing and competitor activity and ensure GSF maintains a competitive marketplace proposition.
· Develop promotional and trading plans around key seasonal and marketplace events.
· Identify best sellers, underperforming products and range gaps and take action accordingly.
· Ensure stock availability, pricing and product data are accurate across marketplaces.
· Continually identify ways to improve marketplace processes and reduce manual activity through better systems, feeds and automation.
Marketplace Expansion
· Build and own the roadmap for expanding GSF onto new marketplaces.
· Assess potential marketplaces based on customer reach, category relevance, commercial opportunity, operational complexity and profitability.
· Develop commercial business cases and sales forecasts for new marketplace launches.
· Own new marketplace launches from initial assessment through integration, product listing and go-live.
· Identify opportunities to sell both GSF's core automotive range and complementary categories such as tools, accessories, car care, lifestyle and leisure.
· Establish a repeatable model that allows successful marketplace propositions to be scaled into additional territories.
European Expansion
· Develop a marketplace-led strategy for expanding GSF's eCommerce business into Europe.
· Identify priority countries based on market size, customer demand, competition, product fit and potential profitability.
· Identify the most appropriate marketplaces for each target territory.
· Build country-level commercial plans covering range, pricing, fulfilment, returns and customer proposition.
· Work with internal specialists and external partners to address requirements around tax, compliance, product regulations and cross-border trading.
· Develop an approach to localisation, including translated product content and country-specific customer requirements.
· Test new markets with a test, learn and scale approach before committing significant investment.
Range & Product Strategy
· Identify which parts of the GSF range are best suited to marketplace channels.
· Build marketplace-specific assortments rather than simply listing the entire catalogue.
· Identify opportunities to launch marketplace-exclusive products and ranges.
· Work with Product Managers to identify new products, brands and categories with strong marketplace potential.
· Use marketplace search and sales data to identify customer demand and feed opportunities back into the wider eCommerce range strategy.
· Ensure new products are launched quickly and accurately across relevant marketplaces.
Commercial Ownership
· Own marketplace revenue, gross margin and profitability.
· Deliver agreed sales and contribution targets across existing and new marketplaces.
· Produce budgets, forecasts and growth plans by marketplace and territory.
· Understand all marketplace costs including commission, fulfilment, advertising, promotions and returns.
· Monitor performance at marketplace, country, category and product level.
· Identify where investment can unlock additional profitable revenue.
· Ensure marketplace growth is genuinely incremental and commercially sustainable.
Marketplace Marketing
· Develop and optimise marketplace advertising activity.
· Manage advertising budgets against clear commercial return targets.
· Improve organic marketplace visibility through better product content and catalogue quality.
· Work with the wider Trading and Marketing teams around major campaigns, promotional periods and product launches.
· Use marketplace insight to identify emerging products, categories and customer trends.
Operations & Customer Experience
· Work closely with Operations, Supply Chain and Customer Service to ensure a strong end-to-end marketplace experience.
· Monitor cancellations, delivery performance, returns and customer feedback.
· Protect marketplace account health and seller performance.
· Identify operational issues impacting sales or customer experience and drive their resolution.
· Ensure expansion plans are operationally scalable rather than creating unnecessary manual processes.