Product Marketing Executive

Support Product Range Expansion:

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Assist in the development and launch of new products, including positioning, pricing, visual identity and promotional strategies.
• Collaborate with product teams to create compelling product marketing materials, sales tools and information resources.
• Monitor product performance and gather feedback for continuous improvement.

Marketing Campaigns:

• Work with the branch network nationally or locally to plan and execute marketing campaigns tailored to customer needs.
• Develop promotional materials, including flyers, brochures, and digital content.
• Coordinate with external agencies for design, printing, copy-writing and distribution of marketing collateral.
• Track and analyse campaign performance, providing insights and recommendations for future activities.

Engagement:

• Organize and manage events such as product demonstrations, training sessions, customer visits and branch activities.
• Develop and maintain strong relationships with the network, understanding their needs and providing tailored marketing support.
• Create and manage content for digital channels, including social media, email marketing, and the company website.

Sales Support:

• Provide marketing support to the sales team, including the creation of sales presentations, product catalogues, and case studies.
• Conduct training sessions for the sales team on new products and marketing initiatives.
• Assist in the preparation of sales reports and analysis to track product performance and market trends.

Brand Management:

• Ensure all marketing activities and materials align with the company’s brand guidelines.
• Develop and maintain a consistent brand voice across all customer touchpoints.
• Monitor and report on industry news and competitor activities to inform marketing strategies.

• Excellent organizational and time management skills.
• Analytical skills and great attention to detail.
• Demonstrable initiative and enthusiasm.
• Ability to work under pressure and to tight deadlines.
• Good verbal and written communication skills.
• Confident in building and maintaining relationships at every level of a company.
• Positive ‘can do’ attitude and ability to work well within the marketing team.