Marketing Executive

As a Marketing Executive for GSF Car Parts, you’ll step into an exciting, fast paced and highly varied role where you will be involved in a wide range of creative, commercial and strategic projects. No two days will be the same. One day you may be developing a national trade campaign, the next supporting a largescale event, creating digital content, supporting a new range launch, or working directly with branches to bring fresh ideas to life. 

This role offers hands-on involvement across every area of marketing, including campaign planning, content creation, event management, sales support and brand development. You’ll gain exposure to largescale events, trade focused activities, digital marketing and cross department collaboration, making it an ideal opportunity for someone who enjoys variety, creativity and ownership of exciting, meaningful projects. 

With our commitment to being a flexible employer, this position offers hybrid working, with opportunities based in Chester and Wolverhampton. 

Main Duties 

Range Expansion Support 

• • Conduct market research to identify trends, customer needs and competitor activity.
  • Support the development and launch of new ranges, including positioning, visual identity and promotional strategy.
  •  Work with category teams to develop compelling marketing materials, sales tools and information resources. 
  • Monitor performance and gather feedback to inform continuous improvement. 

Marketing Campaigns 

• • Work with the branch network – nationally and locally – to plan and execute targeted marketing campaigns.
  • Develop promotional materials including brochures, flyers, digital assets and point of sale content.
  •  Coordinate with external agencies for design, printing, copywriting and distribution. 
  • Track and analyse campaign effectiveness, providing insights and recommendations. 

Engagement 

• • Organise and manage events such as demonstrations, training sessions, customer visits and branch activities.
  • Build strong relationships with branches, understanding their needs and providing tailored marketing support. 
  • Create and manage content across digital channels including social media, email and the company website. 

Sales Support 

• • Provide marketing support to the sales team, including presentations, catalogues and case studies.
  • Deliver training sessions to ensure teams are confident in new campaigns and launches. 
  • Assist with sales reports and analysis to monitor performance and market trends. 

Brand Management 

• • Ensure all marketing activity aligns with brand guidelines and tone of voice.
  • Maintain consistency across all customer touchpoints. 
  • Monitor industry news and competitor activity to help shape strategy.