Role Overview
We are seeking a dynamic and strategic eCommerce Marketing Manager to lead our digital marketing efforts and drive growth across our online channels. This role will oversee a talented team of marketing executives and designers, and will be responsible for delivering impactful campaigns, optimising onsite experiences, and enhancing customer engagement through CRM.
You’ll play a pivotal role in shaping our marketing calendar, generating creative ideas, and ensuring our product offering is presented in the most compelling way possible. If you thrive in a fast-paced environment and have a passion for digital innovation, we’d love to hear from you.
Key Responsibilities
Team Leadership
- Manage and mentor a team of marketing executives and designers
- Foster a collaborative, high-performance culture focused on creativity and results
CRM & Customer Engagement
- Oversee CRM strategy and execution, including segmentation, lifecycle campaigns, and personalisation
- Drive customer retention and loyalty through targeted communications
Onsite Product Optimisation
- Collaborate with product team to improve product presentation and conversion
- Analyse performance data to inform content, layout, and promotional strategies
Creative Direction
- Lead ideation and execution of marketing campaigns across digital channels
- Ensure brand consistency and innovation in all creative assets
Marketing Calendar Management
- Own the planning and delivery of the annual marketing calendar
- Coordinate cross-functional teams to align campaigns with trading priorities and seasonal moments
Performance & Reporting
- Monitor KPIs and campaign performance, providing actionable insights
- Continuously test, learn, and optimise for improved ROI